Brands represent the grouping of a particular offering from a customer, typically a menu concept or otherwise unique aspect. These brands are then individually present on ordering platforms. They could be a range of ghost kitchens, for example.
A Deliverect account can have brands configured per channel link, the brand will then be identifiable in orders as a unique ID.
Adding a new brand subscription is possible for Deliverect admins only, all staging accounts will be configured with two brands for the purpose of testing.